Boarding pass on smartphone

Thanks, Google.

Just in time for the busy holiday travel period, Google Assistant will begin notifying passengers if there’s a strong likelihood that their flight will be delayed.

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Google recently announced that its AI-powered virtual assistant will proactively send alerts to users’ phones so they can plan for an impending flight delay before arriving at the airport.

“Over the next few weeks the Assistant will begin proactively notifying you on your phone if we predict a flight delay and tell you the reason if we know it,” Richard Holden, Vice President, Product Management, Travel, wrote in a blog post on Monday.

Google has been sharing flight delay predictions with users since the early part of this year, informing passengers when it’s 85 percent confident that their flight will eventually be delayed based on analysis of historic flight status data combined with machine learning.

Users can always ask Google Assistant “Hey Google, is my flight on time?” to get up-to-date information on their flight but proactive alerts will make it even easier to stay in the know.

The latest enhancement to Google Assistant is just another example of how the tech giant is impacting the travel industry. Google recently made searching for hotel rooms easier and is also helping travel agents sell Disney.

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